Do you want to know if fake sales notifications can help boost sales and conversions?
If you’re just starting out and don’t have sales volume, you may be tempted to show fake notifications to make your site look trustworthy and active.
Many new businesses face this problem and fake notifications seem like the easiest way to solve it.
It’s used as a form of social proof to build trust and credibility with visitors. It works because consumers have a tendency to trust something is good when they see others buying it.
This creates a sense of popularity and sends a signal to visitors that people both like and trust your brand.
In this way, sales notifications can have a number of positive effects:
- It creates the FOMO (fear of missing out) effect. This means when consumers see others are doing something, they want to do the same.
- It encourages hesitating customers to go ahead with their purchases.
- It prompts visitors to check out your products creating cross-sell and upsell opportunities.
- It builds long-lasting trust and credibility.
